Unlike cost strategy, differentiation strategy is about standing out from the crowd by adding value to a product in the eyes of the consumer. How can we optimise the related factors of price and value? Should differentiation be created with respect to the whole market or just part of it? How can you differentiate successfully in order to create a long-lasting competitive edge? What are the pitfalls to avoid? This session answers all these questions, using a concrete example.
*Differentiation strategies in a market or niche
*The three key success factors in a differentiation strategy